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Color Of Change
About Color Of Change
Rooted in Oakland, California, Color Of Change serves as a beacon for racial justice advocacy, connecting 7 million members across the nation in a shared commitment to ending systemic racism and building power for Black communities. The organization was founded on the principle that ordinary people, when organized and mobilized, can fundamentally reshape institutions and systems to be more just and humane. Color Of Change believes in the power of collective action to respond effectively to injustice, transforming individual outrage into organized pressure that moves decision-makers in corporations and government. The organization's mission extends beyond challenging injustice to actively championing solutions that create lasting, meaningful change for Black Americans facing barriers in employment, economic opportunity, criminal justice, and daily life. With a commitment encapsulated in their guiding principle—"Until justice is real"—Color Of Change works to dismantle practices and systems that unfairly hold Black people back while promoting forward-thinking solutions that benefit entire communities. Members of Color Of Change participate in strategic campaigns that build real, tangible power, transforming both individual consciousness and institutional behavior. The organization's approach combines member engagement, research-driven insights, and strategic accountability mechanisms to ensure that progress toward racial justice is not merely aspirational but concrete and measurable, creating substantive change in the lives of Black Americans throughout the country.