Project Rainbow
About Project Rainbow
Founded in 2018 by Lucas Horns, Project Rainbow emerged from a simple yet powerful vision: to blanket neighborhoods across Utah with rainbow flags as visible symbols of community love and acceptance for LGBTQ+ individuals. What began as a Pride Week initiative to distribute flags has evolved into a comprehensive community organization serving Salt Lake City and throughout Utah with year-round campaigns and substantial financial support for LGBTQ initiatives. Project Rainbow's mission centers on fostering visibility, promoting inclusivity, and empowering LGBTQ communities through both symbolic action and direct funding. The organization recognizes that representation matters—by staking flags in neighborhoods statewide, Project Rainbow creates tangible feelings of safety, caring, and belonging for friends and family members who identify as LGBTQ+. Operating the Community Fund, Project Rainbow has distributed over $300,000 in grants to finance projects and events that advance LGBTQ visibility across the state. The organization's strength lies in its volunteer-driven model and community partnerships, working alongside local businesses and organizations that share the commitment to LGBTQ inclusion. From retail partners who donate portions of their sales to individual sponsors who support flag campaigns, Project Rainbow has built a network of supporters united by the belief that visible, widespread demonstrations of love and acceptance create real change. By combining grassroots activism with meaningful financial support, Project Rainbow continues to transform how Utah communities demonstrate solidarity with and celebrate their LGBTQ neighbors.