Unidos Now

About Unidos Now

Founded in 2010, Unidos Now emerged from a community need to provide formal, organized representation for the growing but underrepresented Latino community in the Sarasota and Manatee counties region. What began as an all-volunteer grassroots effort has blossomed into a respected nonprofit organization that now empowers hundreds of families annually while maintaining its core commitment to community-centered values.

At its heart, Unidos Now is driven by a vision to empower Latinos to achieve their American Dream through a mission centered on elevating quality of life, fostering integration, and promoting civic engagement. The organization distinguishes itself through its dedication to cultural competence and its multigenerational approach that engages entire families rather than individuals in isolation. This philosophy recognizes that educational and economic success requires whole-family support and participation.

Operating in Sarasota, Unidos Now has built lasting relationships with the families it serves, creating circles of opportunity that extend across generations. The organization's impact is reflected not only in statistics—8,600 students and families served, 16 million dollars in scholarships facilitated—but in the personal transformations of individuals who have gone on to attend prestigious universities and pursue meaningful careers. By combining intergenerational programming with authentic community collaboration, Unidos Now has established itself as a trusted partner invested in the long-term success and wellbeing of Hispanic/Latino families throughout the region.

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