Our History


Continous Dashboard Experience Improvement

We spent most of 2021 on improving the usability of existing features in our customer dashboard area.


Instagram Integration

Each attorney network has its own unique Instagram page. When a member publishes a new listing or updates his/her listing, we’ll publish an update to that network’s followers about it.

Facebook Integration

Each network has its own unique Facebook page. When a member publishes a new listing or updates his/her listing, we’ll publish an update to that network’s followers about it.


Reply To Inbox Messages

When a client sends an attorney an inbox message, the attorney can simply reply to the email to communicate with the client and later retrieve that from her member dashboard area.

RSS Feed Integration

Each network has its own unique Facebook page. When a member publishes a new listing or updates his/her listing, we’ll publish an update to that network’s followers about it.

Twitter API Integration 1.1

If an attorney has an attorney profile (free or paid) on one of our directories (ex. Chineselawyers.com) and publishes a tweet on her law firm’s Twitter profile with a related hashtag (ex. #Chineselawyer, #Chineselawyers), we will retweet her tweet on the directory’s Twitter account. Attorney must have her law firm’s Twitter URL listed in her profile.

Targeted Banner Advertising

We now have a feature to allow banner advertising by attorney directory by state/country by practice area. If you are interested in purchasing a banner spot please reply to this email to get a quote.

Member Dashboard Area

In Q1 of 2019 we published the first draft of our member dashboard area. Lawyers can now submit new membership requests, modify their listing, and review performance of their listing through the dashboard.

Customer Support Knowledge-Base

We published a knowledge-base on how to get the most out of your membership(s) including answers to most frequently asked questions.

Zapier Integration

We’ve integrated our software with Zapier so that you can automate moving of lead’s information from our system to yours (ex. CRM).


Lead Qualifying Questions

We added a feature to ask qualifying questions from potential clients who fill out our intake forms. Questions depend on the case’s practice area and location. Attorneys can then see the answers to these questions before deciding whether or not to purchase the lead.

Introducing The Legal Global Network

We introduced the Legalglobal.com network where we will list all our member attorneys in an attempt to create the largest directory of attorneys around the world. All listed members will go through our license verification process.

1,000 Leads A Month Milestone

We crossed a new milestone of generating 1,000 leads a month.

Publish Articles

Moving forward our member attorneys can publish articles on topics related to their legal field. We are also starting a new series on “Inspiring Lawyer Stories” that we are super excited about.

Introducing Our Pay Per Lead Service

In August of 2018 we introduced a new pay-per-lead service to our member attorneys. Potential clients submit their case through our intake forms. Attorneys receive an email with the case description. if they are available and interested in the case, they can make a one-time payment and receive the potential client’s contact information.

Twitter API Integration

Every directory has its own unique Twitter profile. We’ve now also connected our software with Twitter API. When a member publishes a new listing or updates his/her listing, we’ll send out a Tweet to our followers about it.

Yelp API Integration

Our PRO and Sponsor members can re-publish their latest reviews from their Yelp page.

SendGrid API Integration

Email is a powerful communication tool and SendGrid is a top provider of transactional email technology. We’ve integrated our software with their API to ensure our emails are delivered to attorneys and clients.


Avvo API Integration

We integrated our software with Avvo’s API to be able to build new features for our visitors and attorney members including publishing attorney’s Avvo reviews on their listings across our network.

50 Directories Milestone

We published 20 new culture-focused attorney directories to bring our total number of directories to over 50.

500 Listings Milestone

We published our 500th attorney listing across our network of directories.

Twilio, WhitePages, Google Integrations

We integrated our software with Twilio to provide call tracking and conversion tracking, Whitepages Pro to automatically block spam and robo calls, and Google Analytics Solutions to provide traffic statistics to our members.


Version 1.0 Of Our Software Completed

In 2016 we completed the version 1 of our software. It allowed us to publish our directories and give clients the option to submit their legal matters and match them with attorney based on practice area, location, and directory.

Acquired Our Domain Name Portfolio

Throughout 2016 we purchased a portfolio of memorable attorney directory URLs in our niche to make it easier for our visitors to remember and to help us build a better brand in future.


Talked To 100 Lawyers

Throughout 2015 we talked to about 100 lawyers to learn about how they conduct their day to day business, find clients, are involved with their communities, and build their practice.


Talked To 100 Legal Clients

Throughout 2014 we talked to about 100 legal clients in our targeted demographics to learn about how they searched for a lawyer and what criteria they used to select a lawyer from their options.


Moved To Houston

In December of 2012 we moved to Houston, Texas.

Recruited 250 Attorney Members

Throughout 2012 we recruited 250 attorneys to be our beta members and get listed on our directories. We planned to operate an attorney-client marketplace and needed to have attorneys listed on our directories before we could promote them to the communities.


Launched Our Network Of Directories

We launched a limited number of lawyer directories with basic features to use for testing our assumptions about the need in the market for a culture-focused attorneys form the clients point of view.

A Texas Legal Startup Is Born

Heritage Law Marketing was founded in 2011.