Founded in 1971 by Rudy Ortega Sr. and members of the Fernandeño Tataviam Band of Mission Indians, Pukúu Cultural Community Services represents over 50 years of dedicated commitment to the American Indian community in San Fernando, California. The organization's name derives from the Fernandeño Tataviam language, meaning "ONE," reflecting its core belief in unity and collective strength. Pukúu was born from a vision to bridge opportunities and improve circumstances for American Indians through culturally-rooted programs that honor heritage while addressing contemporary challenges. As a Gold-level GuideStar Exchange participant, the organization demonstrates unwavering transparency and accountability in its work. The mission centers on investing in sustainable programs that serve not only today's American Indian families but also future generations, ensuring cultural continuity and community resilience. Recognizing that urban American Indians often live well below the poverty line and face significant health and social disparities, Pukúu operates with the conviction that every person deserves the opportunity to achieve their fullest potential. Through its inter-tribal approach and heritage-enhanced knowledge, Pukúu has become a vital anchor institution serving the San Fernando area, offering emergency assistance, youth empowerment, cultural programming, and educational opportunities that strengthen the fabric of American Indian family life and community identity.
San Fernando, CA