Founded in 1998 by tribes for tribes, the American Indigenous Tourism Association in Albuquerque, NM represents a transformative response to long-standing inequities within the tourism system. Rooted in culture, driven by community, and powered by tourism, this organization embodies a commitment to defining, introducing, growing, and sustaining Indigenous tourism that honors traditions and values. Led by an all-Native board of directors, the association serves as a unified voice championing tourism as a powerful catalyst for economic sovereignty, cultural authenticity, and community empowerment across American Indian, Alaska Native, and Native Hawaiian nations. The organization recognizes that Indigenous-owned hospitality businesses generated $11.6 billion in economic impact in 2020, demonstrating the substantial economic potential when Native communities control their own tourism narratives. With more than 27 years of dedicated service, the association has established itself as the only national organization exclusively dedicated to advancing Indigenous cultural heritage tourism. The organization envisions a future where Indigenous tourism serves as a catalyst for meaningful partnerships, powerful cultural expression, and global recognition of Native Nations. By supporting Native Nations and communities looking to start or expand their cultural tourism footprint, the association provides essential resources and advocacy. Through initiatives like the annual Excellence in Indigenous Tourism Awards and the national conference, the organization builds community connections and celebrates achievements within the Indigenous tourism sector, fostering pride and economic development from Alaska to Hawaii and throughout the continental United States.
Albuquerque, NM